Best Practices for Email Marketing- free pdf
Table of Contents
Whitepaper Introduction
The Ten Most Important Tips for Email Marketers
What is Permission-
Based Email Marketing?
Email Marketing Best Practices
From Names & Subject Lines
HTML or Plain Text, or Both?
When to Email
Email Sending Frequency
Personalization
List Segmentation
Building Your Lists
Deliverability Best Practices
The Deliverability Challenge
Understanding Can-
Spam & Relevant Legislation
Understanding Blacklists
Words to Avoid
Reducing Bounce Rates
The Pros & Cons of Double Opt-In
The Largest ISPs & How They Manage Spam
The SenderID
Initiative
Glossary of Related Terms
Whitepaper Introduction
The Ten Most Important Tips for Email Marketers
What is Permission-
Based Email Marketing?
Email Marketing Best Practices
From Names & Subject Lines
HTML or Plain Text, or Both?
When to Email
Email Sending Frequency
Personalization
List Segmentation
Building Your Lists
Deliverability Best Practices
The Deliverability Challenge
Understanding Can-
Spam & Relevant Legislation
Understanding Blacklists
Words to Avoid
Reducing Bounce Rates
The Pros & Cons of Double Opt-In
The Largest ISPs & How They Manage Spam
The SenderID
Initiative
Glossary of Related Terms
No comments:
Post a Comment